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Tuesday, July 19, 2011
3 brands that lost -- and won back -- Latinos
3 brands that lost -- and won back -- Latinos
By
Dita Quinones
Forming a bond with U.S. ethnic groups isn't easy for marketers -- one misstep can put them in PR hell. Find out how three brands repaired their blunders and regained this coveted demographic.
3 brands that lost -- and won back -- Latinos
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