Dentsu To – Exclusively – Sell Display Ads For Skype In Japan
Marketing and advertising giant Dentsu has inked a deal (PDF) with Skype to offer display ads in Japan. Under the terms of the agreement, Dentsu will serve as the exclusive display advertising partner for Skype in Japan as of July 2011, at least for advertising campaigns that are not multi-national or multi-regional in nature.
In November 2010, Apple and Dentsu announced a partnership that made the latter responsible for selling iAds in Japan. → Read More
