Tuesday, July 19, 2011

Live Gamer Buys GamerDNA And BrandPort To Add In-Game Ads To Monetization Platform

Live Gamer, an online marketplace for players to trade and buy video game virtual goods, is acquiring video game ad network GamerDNA and engagement advertising platform BrandPort to add advertising capabilities for game publishers.

As you may know, Live Gamer’s e-commerce platform powers virtual goods merchandising, analytics, virtual item gifting, support for earned in-game currencies, item storefronts, catalog management, payments gateways, cash-in flows, and more for publishers. Live Gamer has scored a number of other notable partnerships to power micropayments for gaming companies, including a deal with gaming giant EA, THQ Sony, and Real Networks. → Read More